Tom Bruce was born and raised in Milwaukee, WI. In high school, he enjoyed playing football, and excelled to the point of receiving a four year football scholarship to Stevens Point University. At that time, Tom planned on pursuing a degree in forestry with thoughts of eventually getting a position in the Department of Natural Resources. However, when his stepdad’s health greatly declined, Tom sacrificed that plan and returned to Milwaukee in order to do his part in the family business – a supper club. He was soon managing the restaurant, and then remained in restaurants for the next 12 years.
The grueling demand of restaurant managing took its toll, and Tom decided to try a new endeavor. After some training with a local janitorial service, Tom opened his own janitorial company, Purity Cleaning Services. One account grew to dozens of accounts, and a varying number of between 10-30 employees. Now married with two boys and another soon to come, Tom enjoyed the freedom to set his own schedule, especially declining requests for Sunday cleaning services. During the next 20 years, Tom enjoyed coaching his sons’ baseball, basketball, and football teams, including being an assistant football coach at Abundant Life High School.
To Tom’s great surprise, he started to sense the Lord calling him back into restaurants. Fortunately, that industry had changed from requiring six-day workweeks down to the normal five-day workweeks. In 2007, Purity Cleaning Services was sold and closed up shop, and Tom obediently returned to a now computerized restaurant environment, which he found both interesting and enjoyable. For the next 10 years, Tom rose back up the management ladder, eventually overseeing a multifaceted restaurant with 80 employees. By returning to his former career, Tom’s management skills were expanded even further, preparing him yet another new endeavor.
Tom joined the Lifetime Dentistry team as CEO in May, 2017. He is very enthusiastic about their goal of structuring a company to not only provide excellent dental services in general but also to meet the needs of those who have sadly found dental care financially unaffordable. Although Tom never followed his original plan to work for the DNR, he still enjoys hunting and fishing whenever he gets the chance – even though his wife catches more fish.